Is Hollywood Writing Terrible “Strong Female Characters” on Purpose – So We Beg Them to Return to the Old Ways?

Hollywood creators depict “strong female leads” in such 2-dimensional, cringe ways that I’ve started to wonder if it’s actually a deliberate, long-term strategy to make audiences reject women as central characters.

Many theories have been floated in recent years about why modern, female-led films flop so abysmally, so before I get into my theory, I’ll review them.

“Men write women badly” isn’t an axiom we should accept

One of the leading arguments is that Hollywood producers, directors, and writers are still overwhelmingly male, and men don’t write women well. This argument can actually be separated into 3 claims:

  1. Men are incapable of writing women well – “It’s just too hard! Women are too complex!”
  2. Men don’t bother learning enough about women to write them well
  3. Men refuse to write women in ways that don’t suit them

I reject the first claim as it’s a stereotype that enables laziness, giving permission for men to not even try. Men are perfectly capable of understanding women well enough to write them as fascinating, flawed, memorable characters. Film and literature are filled with such examples, so there is no excuse for the embarrassing alpha women inflatables we’re plagued with today.

So we get to the second claim – men just don’t bother to put themselves in women’s shoes and imagine what it’s like to be treated like a woman, and so their female characters don’t feel like real people. I’m sure there’s some truth to this, but it’s not like these writers have never met women. It’s impossible not to gain an understanding of the opposite sex through interacting with relatives, teachers, neighbors, coworkers, etc. What it comes down to is whether a person keeps their eyes and ears open, or rejects anything that contradicts their preexisting opinions.

Men are capable of understanding women. Men will learn about women whether they try or not. So we get to the third reason. Men refuse to act on what they’ve learned, depicting women only in the ways they prefer.

Before you get your hackles up, this is an observation true to all humankind. Harmful depictions of certain races, classes, religions, and genders aren’t due to an incapacity to understand, or just a refusal to learn, but because of willful cruelty paired with premeditated plans to control certain populations.

Old authors who used women like paper cutouts – the virtuous damsel in distress, the buxom wench, the creepy witch in the woods, the wicked seductress, and so on, made a deliberate choice to use women not as real people, but as objects to move a male-centered plot forward. Classic authors with memorable female characters weren’t geniuses blessed with an unusual understanding of women. They simply made the choice to put the same amount of effort into writing their female characters as they did when writing their male characters.

As far as I’m concerned, modern filmmakers who write unlikable female heroines don’t just misunderstand “strong women” despite trying their best, and haven’t just neglected to get to know “strong women,” but are willfully choosing to portray them in a way that will make audiences groan every time they hear a new release features a female hero.

Hollywood claims “You asked for this!”

Once we agree that Hollywood is entirely responsible for and in complete control of their depiction of women, we get to the second common argument – Hollywood’s response – which is that they’re only giving women what we wanted, what we asked for! “Women demanded the femme fatale, so don’t blame us if you think it’s bad – blame your fellow women for having bad taste.”

Here’s the first problem with this argument: Does Hollywood really think Rey running around snapping, “don’t hold my hand,” is what girls actually wanted to see? If so, they’re morons. Or they want to pretend they are, in order to shrug off responsibility for their insulting depictions of women.

They’re essentially re-using the first argument about women being “too much,” turning themselves into dewy-eyed schoolboys who can’t understand what women want even when they try really, really hard to listen. But that also implies they asked.

Did any producers talk to female Star Wars fans and ask them if Rey was their billion dollar heart’s desire? Or cold-faced women in catsuits breezing their way through problems as they push men around? Hollywood didn’t give us what we asked for, they gave us what they imagined we wanted.

Which is insulting in and of itself.

We say, “I want women who talk to women on screen about something other than men,” and they say, “Ok, you want arrogant bitches who sneer at men.” We say, “I want intelligent women who solve their own problems rather than waiting around to be saved,” and they say, “Ok you want cold, distant, dismissive women who don’t listen to anyone.” We say, “We want multi-faceted women with varied strengths and weaknesses,” and they hear, “ok, women are perfect? We’ll show them strutting around shoving in peoples’ faces how good they are at everything.”

These depictions do more to show us what Hollywood leaders think of women in “leading roles.” Through every box office flop, they are telling us that they think an active female character who saves the day is inseparable from an entitled, aggressive, emotionally distant narcissist.

But women are producing these “alpha women” too

Now, to be fair, many feminists do act like this, and many women writers have written female characters who act like bratty alpha males (Sarah J. Mass). So there’s a real basis for this image. A fact which grieves me greatly.

I think female writers and creatives have an even greater responsibility to depict women of good character! It’s not like we even have the excuse, “It’s so difficult for us to understand women!” So it’s maddening to encounter female characters that read like the author’s teenage fantasy (“Wouldn’t it be great if I could say and do whatever I want and have everyone around me, especially the men, respect and affirm me for it?”).

Male writers get to point at the examples and say, “Look, they’re doing it – I’m just following their lead and giving them more of what they themselves make!” But would female writers get away with that excuse? With meeting such low standards?

Let’s say I wrote a male hero based on the nastiest Homecoming King I’ve known in my life and the rapiest male protagonist I’ve encountered in male-written fiction. Then, in the reviews, readers call me out on it and say my male characters are 2-dimensional caricatures that don’t deserve to be called heroes. If I replied by pointing at my real-life and fictional examples and crying, “But they did it too!” would that fly?

Some men would probably have no problem with how I wrote my hero because they would see themselves in it. Nasty jocks like to see nasty jocks depicted as heroes. Would that excuse me writing all male heroes as nasty jocks? But that’s what Hollywood is doing – they’re writing female heroines with the dialogue of the angriest feminists they’ve met and the behavior of the most entitled YA heroines they’ve read. And then they say, “Well, those feminists and those readers asked for this, so clearly that’s what all female audiences want!”

The cringe ladybosses are deliberate

There are plenty of examples of well-written female characters, but men in Hollywood are choosing to follow the bad examples because that’s how they see women. Just like some female writers choose to write strong men as assholes, because that’s what they think of men.

It’s not that Hollywood’s overlords don’t know what a good example of a strong female character looks like (Princess Leia, Sarah Conner, Ellen Ripley, the original Mulan, Eowyn, Hermione Granger). It’s not that they think the majority of women want the copy pasted “badasses” they’re giving us.

Hollywood isn’t dumb. Between focus groups, polling, early release feedback, etc. there is no way that these massive corporations couldn’t tell that Captain Marvel was going to flop compared to Captain America.

So we get to my new theory – did they actually want it to flop?

Do producers and directors want to go back to the good ‘ol days when it was socially acceptable for women to be nothing more than the booby side-piece? Are they sitting in a room together asking, “How do we get audiences to accept the Bond girl as the norm again? Even better, how do we get them to actually demand it from us?” I think they’re dreaming of the day we say, “Oh Hollywood masters, you knew best all along. How wrong we were. Please forgive us. We beg of you, show us what we really want and need to see!”

Hollywood is doing this on purpose to try to get men and women alike to reject “strong female leads,” when what we’re actually rejecting is “deliberately poorly written, nasty female leads.”

This is a vital distinction. Plenty of people call out Hollywood for writing women badly. More still call them out for being insensitive, incompetent, and dismissive of issues surrounding representation of gender, race, religion, and more. Some call them out for choosing terrible female writers and directors to lead the way.

Plenty of people know what a good story looks like, and they know that modern Hollywood films suck all around, not that heroines are objectively bad. But in some ways, Hollywood’s scheme is working. They’ve primed audiences to think that a female-led film will be awful. So even if we can consciously list all of the ways they set Captain America up for success and Captain Marvel up for failure, the end result is the same: men and women alike are less likely to go see a film about a female protagonist.

If every time you bought a cake, it was sickeningly sweet and chalky, you’d probably start wincing every time someone offered you cake, even though you know there are plenty of good, even amazing, cakes in the world.

When’s the last time you heard someone say the phrases “ladyboss,” “strong female character,” or “badass heroine” without an accompanied eye roll? People didn’t always roll their eyes 10 years ago – we were excited at first! But a decade of horrible movies has primed audiences to think that “cringe” and “ladyboss” always belong in the same sentence.

We have to discern whether Hollywood is doing this on purpose or not. Because there’s no point in criticizing their writing if they picked a barfably woke script to make us hate it and anything remotely related. There’s no point in petitioning for Kathleen Kennedy to be fired if they picked her so we would do just that! …Enabling them to replace her with a male President – the natural order of the world restored.

There’s no point in telling the baker you ordered a low-sugar cake and asking him to remake it if he purposely baked a nauseatingly sweet cake so you’d give up and order the cookies instead – his original specialty.

This is a pattern consistent across film history

Now, before you go claiming that I’m a man-hating woman with a conspiracy theory, it would behoove us to examine some film history. I actually studied Film in college – that’s my degree. If you think producers aren’t sitting in a room together making agreements about how to depict certain races, religions, professions, and genders you’re just wrong. This happened all the time.

One example is the depiction of Asian men – Hollywood studios have very deliberately portrayed Asian men as bumbling, comedic idiots or asexual, walking calculators. When Asian men cry out, as women have done, “Write more stories with active Asian characters!” Hollywood argues, “What are you talking about? There are plenty of you thrown in there. And you’re even shown as smart.”

Mixing positive features into your “stereotype template” doesn’t make it ok. I imagine an Asian man would rather play a genius tech geek in an action flick than a pudgy sidekick in a rom com, but that doesn’t mean he actually wants to play either. Just like women would rather play emotionless heroines in spandex who get to kick the bad guy in the face than buxom babes who scream and cower in the clutches of a monster.

Both depictions are templates that Hollywood has decided are acceptable for screen. Men pay to see the second one. Neither men or women want to pay to see the first. I wouldn’t pay to see a standalone movie of Anne Hathaway’s Catwoman. What Hollywood wants people to take away from that conclusion is, “Women don’t make good leads. Women aren’t meant to be the heroes.”

But I would pay to see a Catwoman movie if Selena Kyle was written as well as Nolan’s Bruce Wayne. I would pay to see a movie about Queen Boudicca if it was written and directed as well as Braveheart. But Hollywood refuses to do so.

You’ve heard the saying, the best lies are made up mostly of truth. Hollywood hasn’t written incompetent female heroines. They know that’s too far from the truth for modern audiences to accept. They’ve just written immature, unlikable heroines. They know how to cover their butts. People aren’t walking out of the theaters able to say, “Hollywood is sexist because they showed women as weak and irrelevant.”

But people should be walking out of theaters saying, “Hollywood is sexist because they’re depicting strong women as arrogant brats.”

Hollywood has power and money to spare. I think they’re playing the long game, perfectly happy to lose money now as they pretend to support PC causes, while actually twisting the narrative so they can reshape demand back into their preferred mold.

Once people gain the power to shape opinions (on an international and society-wide level!), they’re not going to give it up because people tell them to change. They’ll just use the weapons at their disposal to get people to stop asking. And their greatest weapon is their stories.

Again, this is already a well-established flaw of human nature. How many people drive themselves into bankruptcy over issues of ideology, pet feuds, and threats to their own superiority? Some people are willing to destroy themselves to be seen as right or to force their version of what is right on the world. It’s no accident that before the #metoo movement, we saw a mix of excellent and lousy female leads, but after #metoo? I come up with a blank.

It almost feels like Hollywood producers and directors are saying, “You got in our face about how we treated you and then made yourselves reserved and unavailable. We’ll reflect that version of women back at you and see how you like it.”

Still think I’m taking it too far?

Let’s consider the realism of this argument by imagining it from the other side. Let’s say the CEO of a major publisher decided that going forward, 80% of all their fantasy books need to have a male lead. The managing editors at their imprints are displeased by this decision, but they have to go along with it. How could they honor their boss’ demand while actually subverting it?

I know what I would do. I’d round up the equivalent of Terry Goodkind (The Sword of Truth), John Norman (Gor), George R.R. Martin (Game of Thrones), Richard Morgan (The Steel Remains), and Mark Lawrence (Prince of Thorns) and put the most money behind the darkest, rapiest, most toxic depictions of masculinity I could find. (Those hyperlinks will take you to discussions about the controversies in those books…)

Then I’d wait for audiences to cry out, “Enough already!” I could then cock my head in innocent surprise and ask, “What? Wasn’t this what you wanted? It’s what you asked for. What you think a male hero is. You don’t like it? Aww, well I did try to tell you.”

And because they’re male authors, and many male readers don’t find the content problematic, I’d be safe from the criticism that I’m pulling this version of masculinity out of my behind so I can spit on it.

Just like Hollywood directors can laugh and say, “but the directors of Charlie’s Angels 2019 and Captain Marvel were women!” Yeah… Elizabeth Banks and Anna Boyden (the directors of each, respectively) wouldn’t exactly have been my top choices for heroic, women-led filmmaking, let alone Kathleen Kennedy. They don’t represent the potential and desire of most female creatives or audiences.

Anyone who uses those flops to prove women make poor heroes (and poor directors) is full of it and deserves to be told as much. Just as I’d call someone out if they praised publishers for rejecting male-authored or male-led fantasy novels using Terry Goodkind as the basis of their reasoning.

Don’t accept Hollywood’s lies about heroines – or their denial that they’re lying on purpose

We know what truly strong female characters look like. And so does Hollywood (“methinks you doth protest too much”) – that’s why they’re trying so hard not to give them to us – because a compassionate, selfless, strong, intelligent, brave, emotionally healthy, unencumbered woman would be truly formidable.

Hollywood can’t convince me they:

  1. Are too simpleminded to write women well
  2. Are just too negligent to learn anything about women
  3. Actually think most women want the garbage they give us
  4. Tried their best to give women what we wanted but just don’t have enough practice yet
  5. Pick only the best women writers and directors who represent the peak of female creativity and vision
  6. Tried their best, but it’s as they suspected – audiences just don’t want heroines

We’re left with one option. No longer able to depict women the way they want – as sex objects and attaches to male leads – Hollywood has settled for second best: a perversion of good leading women that will make viewers sick at the phrases “empowered” and “independent.”

Hollywood told us for decades that female-led superhero films would flop. We disagreed. So they set out to prove themselves right. Big studios give us terrible heroines done up in the flimsy trappings of good ones. They thought this would rob us of our voice, of our ability to call them out anymore on deliberate sexism. Too bad – I’m calling Hollywood out on it anyway.

Under no circumstances should the above portrayal or implications not be insulting to you.


Hi, I’m Caylah Coffeen, a freelance editor and marketer of sci-fi and fantasy books. I love reading and writing and am a follower of Jesus Christ.

I’ve worked for Monster Ivy Publishing, Eschler Editing, and Havok Magazine. Reach out to chat about books and publishing!

Thanks for stopping by my website! I hope you’ve found some helpful resources about reading, writing, and publishing. If you liked this article, here’s some more free content…

“Toxic Femininity” – Where “Strong Female Characters” Went Wrong

By Caylah Coffeen

I recently picked up an epic fantasy book I had greatly anticipated reading – it promised unusual worldbuilding, an intricate plot, and a unique authorial voice. I didn’t make it through the first chapter.

In the opening, the main female character gets drunk, breaks into someone’s home to commit adultery, assaults the homeowner when he tries to stop her, and gets thrown in jail. When she wakes up, she bangs on the bars and yells at the guards to let her out, as though she’d done nothing wrong. A stranger, who greatly outranks her, bails her out and gets her acquitted because he wants to hire her. She struts out like she owns the place, doesn’t offer this man a single thank you, and instead mouths off at him, becoming offended that he expects her to work off her debt to him!

That’s when I stopped reading. I was astounded we were supposed to find this character likeable. Or even admire her defiant attitude and the gargantuan chip on her shoulder.

Unfortunately, this is the exact type of character readers can expect to see over and over again, advertised as a “strong female lead.”

I would use another word: cocksure. I’m sorry if you find that crass, but that’s the point – that’s exactly what these characters are.

The Double Standard

How is it that the word I’ve found to best describe these “strong female characters” has largely been used in the past to describe men being jerks? It’s pretty much the old word for “toxic masculinity!” If a male character acted the way these female characters do, that’s exactly what they’d be called! No, if they acted half so horribly, they would never have made it past a publisher’s slush pile. Instead, we would have seen acquisitions editors tweeting about how triggered they felt.

I’m glad that publishing has enacted a higher standard for male characters! So many male “heroes” in books do treat everyone around them terribly, break their word, kill and torture without remorse, look out only for themselves, emotionally abuse their friends, abandon their families, and drink, swear, and fight with impunity. It continues to horrify me that stories like Prince of Thorns were ever published, and I’m relieved that publishers would reject such books today.

But I don’t want to read about hubristic, “antihero” women any more than I want to read about sociopathic, egotistical men. So why is this behavior seen as not just acceptable, but “cool” when enacted by women?

It shouldn’t be, for two reasons. But before I get into why, let’s define our terms.

“Toxic” or “Sinful?”

I’m a Christian, and I’m fine with using the phrase “toxic masculinity” because men are sinners, and like all sinners, glorify their sin as right. The world’s version of a “strong man” is extremely different from God’s version, and yes, it’s often toxic. Greed, rape (jokes), idolatry, and violence are all sins that God condemns. In the Bible, the “men after his own heart,” are faithful, humble, selfless, obedient to his law, self-controlled, and gracious. This is “righteous masculinity,” nothing like the “locker room boasters” which our culture has seen as cool (in the past). And praise God for the men who seek to be made anew in such a way!

When women call out “toxic masculinity,” I feel a lot of compassion for people who are often coming from non-Christian households. They’ve never met a godly man in their life, and they don’t have the words to explain why their relationships feel so wrong. So they use terms given to them by mental health professionals.

However, I know that many modern* feminists also use the phrase “toxic masculinity” to assert that the idea of gender differences and the existence of masculinity are in themselves toxic. I reject that claim and do not use the phrase in such a way.

*Early feminists were wonderfully brave women who championed equal rights under the law and were almost all Christians, so please be careful if you’re tempted to make blanket denigrating statements about feminists. I encourage you to read about the different “waves” of feminism to understand how/when things went wrong.

Our culture also praises the sins of women, glorifying selfish, petty, greedy, cruel speech and actions as “subversive, bold, driven, audacious, or strong.” We could refer to this as “toxic femininity,” and indeed if we are going to call out sinful masculinity, then we should be willing to do the same for sinful versions of femininity.

Though perhaps it’d be much better if we dropped this phrase entirely, in favor of biblical language. The Bible uses different words than “toxic”:

Righteous or wicked
Godly or ungodly
Integrity or crookedness
Alive in Christ or dead in sin
The wise or the fools

What does Proverbs tell us about what it looks like to live a righteous life?

The righteous hate what is false, but the wicked make themselves a stench and bring shame on themselves.
The heart of the righteous weighs its answers, but the mouth of the wicked gushes evil.
The righteous detest the dishonest; the wicked detest the upright.

Proverbs 13:5, 15:28, 29:27

I yearn to read about main characters who are considered heroes because they are righteous, not because they are wicked!

How dare publishers act as though they’ve made a stand for morality, only to turn around and espouse those same evils when committed by people like themselves! And these new heroes aren’t even well written.

Most “Strong Female Characters” Are Badly Written

It wasn’t just a shift in culture that led to a decline in the “toxically masculine” character. Publishers just started pointing out that such characters are often badly written and make for flat stories. Which is true.

Contemporary female leads, like many stereotypical male leads in older books (prophesied farm boy), are often 2-dimensional, cut-and-pasted copies of each other. Handing a girl a sword doesn’t give her a personality, though apparently it gives the author an excuse not to develop one. The most noticeable things about them, aside from their superior talent and skills, are their entitlement, aggression, arrogance, and air of martyrdom. When the story starts, they are the universe’s gift to humanity, and when the story ends, they are the universe’s greater gift to humanity.

Readers see very little character development, with the exception of “healing” from whatever injustice the world has perpetrated against the main character. There are no personal flaws they need to face and overcome. Everything is someone else’s fault. This makes for extremely boring storytelling. It breaks the cardinal rule of character development.

Everyone who’s taken an intro to creative writing course knows the joke about “the frat boy who signed up to get an easy humanities credit”: The guy writes a story about a perfectly handsome, intelligent, desirable young man who breezes through all his problems and gets the girl who wrongly rejected him before. The professor has to explain that a good (and realistic) story needs flawed protagonists (not the same as morally grey) and problems that they can’t immediately overcome. This creates tension in the plot and spurs development in the character. Usually, the new writer resists, because their character is actually a self-insert and they feel personally attacked at the implication that they have flaws.

These points are no less true for female writers and female characters. In fact, these days male writers are much more likely to accept feedback when you tell them their character needs work – I know, I’ve worked with quite a few developing male writers. But female writers are likely to get up in arms if anyone criticizes how unrealistic or entitled their female characters are. Because these authors are often living out their dreams of being able to get away with literal crime, say whatever they want to the men in their life, and be respected and taken seriously for it.

And, predictably, the characters and plot of these stories suffer for it. Yet publishers will ignore these obvious problems when they’re seen in female characters, because they too are fantasizing about walking around like god and being worshiped for it – as all sinful humans do.

Which brings me to the second reason why we should reject “toxic femininity” – the glorification of unrighteous women – in books.

Bad Ideology, Bad Examples

The version of femininity which is portrayed in so many of these stories is not something I want to embody. I don’t find these women strong. They are not good role models. Most of them are angry, bitter, self-absorbed individuals who hate authority, are isolated from healthy community and family, and listen to no one but themselves. They are unrighteous and thoroughly broken.

These characters embody everything that women have called out as wrong in male behavior. At least modern feminists have gotten more honest. Their actual message is, “men shouldn’t play god, but women are god.” I suppose these books sell because fallen people do relate to this desire. I don’t know why anyone is shocked – this is the oldest sin there is.

“You will be like God, knowing good and evil.”

Yours truthlessly,
Satan

That’s the message publishers are selling to girls: “you can be like god.” Girls down these books like cheap shots, craving temporary gratification in place of the answer that will truly quench their thirst. Such stories can never satisfy, because they run in direct opposition to the Great Story, which tells of a plain, humble, kind man doing what is right and vanquishing evil at great cost to himself, for the sake of others.

This doesn’t mean I only want to read stories about knights saving damsels in distress from dragons, though the trope is justifiably iconic (pun intended)! This is one major reason why I personally prefer reading about male mc’s.

But I do want Queens who save their kingdom from evil. Yes, give me heroines running around in capes and busting out martial arts moves. I need to read stories about female strategists, inventors, explorers, and more. AND I want to read stories about mothers, sisters, shy girls, bookworms, wives, and any other profession out there.

SO LONG as all these women first and foremost embody integrity, kindness, faithfulness, humility, goodness, and other signs of godly character. So long as her flaws and mistakes are actually portrayed as problematic and she actively wrestles to overcome them!

We have beautiful examples to guide us!

Noah’s wife cared for her family through the ending of the world, Abigail defied her wicked husband, Ruth braved the wilderness and poverty for love, Esther faced the emperor of the known world head on, Mary encountered an eldritch creature with who knows how many eyeballs and sang for joy. Jael and the woman of Thebez smashed open the heads of villains with household implements!

The woman of Thebez wields her deadly millstone

These are strong women, brave women, faithful women – women after God’s own heart.

Don’t believe the world’s picture of femininity. It is toxic. It is the way that leads to death. I urge you not to write self-absorbed, 2D, arrogant female OR male characters, but to look at the truth of God’s word and write stories that would please him and better teach us how to hear his story.

P.S. If anyone wants to make a biblical argument in favor of the descriptor “toxic,” I’m all ears (Matt 16:6). After all, a little Axe body spray goes a long way. ๐Ÿ˜‰


Hi, I’m Caylah Coffeen, a freelance editor and marketer of sci-fi and fantasy books. I love reading and writing and am a follower of Jesus Christ.

I’ve worked for Monster Ivy Publishing and Eschler Editing, and am currently a weekly editor with Havok Publishing. Reach out to chat about books and publishing!

Thanks for stopping by my website! I hope you’ve found some helpful resources about reading, writing, and publishing. If you liked this article, here’s some more free content…

YA Books Suffer a Plague of Cut-and-Paste Personalities and Reader-Insert Characters

By Caylah Coffeen

Fantasy and science fiction have become more unique and diverse in the past 5 years alone. As a reader, I’m delighted to see a sudden surge of genre blending, plus stories set in non-western places, by authors from all over the world! I keep picking up these books, only to put them down in frustration when the main character doesn’t live up to the concept.

In the past couple years I’ve started and dropped Throne of Glass, The City of Brass, Spin the Dawn, Jade City, The Tiger at Midnight, Empire of Sand, and more despite absolutely loving the worldbuilding and premise of all of them.

I could not resonate with any of the main characters. After trying all of these in quick succession, it occurred to me that I could swap any of the female leads, and I wouldn’t be able to tell the difference. They faced problems the same way, talked smack the same way, and reacted to people and changes with a seemingly identical script.

To those who might protest that I’ve just outgrown these characters (that was my first thought too – it’s been a while since I was 17), I’d remind you that the largest demographic for YA readers is not actually teenagers, but women in their 30s-40s!

As another disclaimer, the most common reason I will drop a book is if the characters don’t catch me. I’ve done this plenty of times with adult books. But I’ve noticed a distinct pattern to why young adult characters in particular can fall flat.

Mashing together all personality traits to maximize “reader-insert” potential

These days, large publishing houses only buy books they can mass market. This means they look for stories and characters with the greatest appeal for the greatest number of people. Unfortunately, this results in characters who seem to embody all major personality traits melded together. After all, you want any reader to be able to insert themself.

Some people love personality tests, others hate them, and most agree that there is little scientific basis to any of them. Regardless of your stance, I’m going to reference the Myers Briggs test to illustrate this point.

The Myers Briggs test breaks personalities into 4 categories where people fall along a scale between two major traits. You’re probably familiar with the scale of introversion/extroversion. Most people fall closer to one than the other. Some people fall right in the middle and call themselves ambiverts, and that’s possible for the other categories in the personality test too. This is where we see great variety in people – after all, even if you share the same “type,” no two people are the same.

But I’ve never once met someone who would say that they fall in the middle for every single trait in this (or another personality) test. But that’s just what most YA characters seem to be – an average of everything.

Let’s break down each personality category for some concrete examples. (I won’t explain the test in much detail below, as that’s not the point of this article, but you can find more information about it here.)

Introversion/Extroversion –

Most YA characters I’ve encountered lately are a bit reserved, with one or two close friends, yet they also have little problem meeting new people, engaging in large groups, or persuading strangers and influential people to their opinion. These characters have a small inner circle, or very little in the way of a social support structure, but this often seems more like a choice, as if the rest of the world is just not as cool as them. But if they only put their mind to it, of course they could be the most popular girl in the room (Katniss).

One of the major problems with this is that the character gets to experience the best of both worlds, without the downsides of either. They don’t get nervous and make awkward mistakes in big groups, and they don’t talk way too much and put people off. This makes for boring character development – a rounded character needs weaknesses. But when you average out extremes of a personality, you avoid a lot of (interesting) problems that could make their story more unique.

Book Smarts/Street Smarts (Intuitive/Sensing) –

Can you pick up knife throwing in a week and best everyone else in your party? But can you also analyze a new political landscape and design a strategy that people 30 years your senior somehow never thought of? Well, most YA characters can do both!

They’re athletic, hands on, and pick up new skills quickly, making their odds of survival great. But they’re also of above-average intelligence and are great at coming up with clever plans on the fly, even in situations they’ve never encountered before.

It’d be more interesting if these characters had one set of skills in which they excelled, and struggled with other areas. Someone who spends their whole life physically training will probably have trouble focusing on a book about the local religion and vice versa.

But while characters often make jokes like, “oh, I’m terrible at math,” or “if our wagon wheel breaks, we’ll be stranded for 3 weeks,” these supposed weaknesses never actually affect the character and plot. They still cobble together practical fixes and have no trouble budgeting their finances while on a mad dash across the kingdom.

Feeling/Thinking (what you Primarily base your decisions on) –

Teenagers are hormonal and emotional, and so many YA characters understandably make their decisions based on their feelings in the moment. Yet, likely because authors don’t want their female characters accused of being “controlled by their emotions,” they feel the need to portray their characters as perfectly aware of all logical routes and just willfully choosing otherwise.

For instance, in a book I recently started, we’re introduced to the FL as she spins a magic spell in a public square. She hates this spell and wants to deviate from her mentor’s instructions. She feels very strongly about this, but looks into her mentor’s eyes, sees the warning, remembers her teacher could abandon and leave her in poverty, or that the king could have her executed for the deviation.

She thinks through all these reasons even as she’s apparently swept up by her own emotions. Then decides, “I’m going to do it anyway.” The spell shatters and she is punished – an entirely avoidable scenario.

More and more, I see scenes like this, where the character creates problems for themselves with stupid decisions. That’s definitely something humans do ALL THE TIME. But these choices are often strangely depicted, not as stupid, but as daring or assertive.

And again, these authors are trying to have the best of both worlds – “oh, yes my character feels very deeply and just gets carried away sometimes – don’t we all? Oh, but she didn’t really get carried away – you see, she thought through every possible problematic outcome first, and just decided to face them all! It’s not like she’s foolish or incapable of controlling herself.” Um… ok?

Go-with-the-flow/Structured (Perceiving/Judging) –

Again, many teenagers are impulsive as a result of their rapidly shifting hormones, so it’s not too much of a stretch that many YA characters would be perfectly happy to abandon their home on short notice for a new quest. But people still tend to prefer one or the other in their life and day-to-day schedules – flexibility or consistency.

Yet so many of these impulsive characters also fit perfectly fine into more structured scenarios. I need to go undercover at a royal court, which has a rigid set of rules? No problem! I’m not bouncing on the balls of my feet all day – I can keep my cool perfectly in any situation.

Some characters are the opposite – they’ve grown up with the same schedule every day (a farm, the military, a magic school), but when their whole world is upturned, they do just fine.

Sure, they may miss their old life, but they don’t feel lost, agitated, lose sleep or perform more poorly than usual because of this sudden shift which does not suit their needs. Or if they do, they very quickly overcome it, as though it was just a habit, and not one of their core traits as a person.

YA personalities embody everything and nothing

Whether you agree with this way of analyzing a personality or not, the point is, YA characters these days are designed to embody everything and nothing at the same time, so that they will resonate with the most readers.

This is not only unrealistic, but makes these characters exceptionally boring. Where are the unique quirks and flaws that make you laugh and want to talk about a character for years to come?

I have a couple friends who love YA, and it’s struck me that no matter how many YA books they recommend to me, they never say, “oh, I just loved this character because x.” They rarely mention the characters at all. Because most of these books are situational – they’re about what happens, not who is facing these trials.

But do readers actually want characters like this? Sarah J. Mass books are wildly popular after all – so clearly plenty of readers love these stories, but do they really love these characters?

Or do they get swept up in the quick pace and frenetic emotions that define the YA genre, and not realize that if the plot paused, they might not really care about the characters themselves?

Writing Tips: how to avoid this pitfall

Personality tests can be a fun way to analyze your character and make sure you write them with consistent reactions across your stories. It can also help you flag if you’re writing too many characters of the same type. That’s only natural as writers – we write what we’re familiar with and drawn to. But opposites attract and create all sorts of other sparks that make for great stories.

If you’re writing a female young adult character, you may be afraid to give her flaws, especially ones that women have often been accused of, and with good reason. Women are far too often portrayed negatively in fiction. But it’s just as bad when they’re underdeveloped, 2-dimensional, or cut-and-pasted.

If you play it too safe, making your character a little too perfect, too talented, or too generic, you’ll unintentionally be adding to the crowd of flat female characters. Be bold! Give your female characters personalities with more extreme quirks. Some readers may be turned off. Who cares? There should be a space in fiction for all sorts of main characters, not just the brash, aloof Homecoming Queens.

Writers hate on ourselves and compare ourselves way too much to others, so I say this with caution, but it’s worth asking if your character feels too similar to a slew of other heroes. I’m also a marketing professional, and it’s necessary to analyze the market.

If you see a lot of similar characters out there, it can mean they’re in high demand – readers do seek out the same archetypal characters again and again (the antihero, the guy next door, the angsty assassin). But it’s also a sign that your character may not feel original to your readers. Trends do come and go, and if a press has already published a lot of Sarah J. Mass lookalikes, they, and their readers, may be looking for something fresh.


Hi, I’m Caylah Coffeen, a freelance editor and marketer of sci-fi and fantasy books. I love reading and writing and am a follower of Jesus Christ.

I’ve worked for Monster Ivy Publishing and Eschler Editing, and am currently a weekly editor with Havok Publishing. Reach out to chat about books and publishing!

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