Whether you’re a self-published author or represented by a small or traditional press, you may be expected to do a lot of your own book marketing. But that doesn’t sound right! You’re an author, not a marketer.
We’re frustrated for you! It shouldn’t be so hard for authors to sell their books. The publishing world hasn’t fully caught up with the digital age yet, and big presses are far too happy to push marketing work off onto their newest authors.
But marketing doesn’t have to feel like pulling teeth, and it doesn’t need to break the bank either. We’ve got your back.
The 3 Elements to Marketing a Book:
1
Help Readers Find YOU – the Author
2
Help the Right Readers Find Your Book
3
Help Readers Discover What Other Readers say about Your Book
If getting started sounds too overwhelming, book a free 15 min consultation with our Head of Marketing, Caylah. We’ll guide you in the right direction. We want to see your book succeed!
Step 1 – Establish Your Author Brand
The first step in marketing your book is to establish your presence online. This is vitally important not only to build rapport with readers, but most publishers will not accept a manuscript these days if an author has not already started to build a following.
We offer 2 “Build Your Online Brand (BYOB)” packages to help you establish a strong foundation for your career as an author.
“Build Your Online Brand”
Starter Package
$400
What You’ll Receive:
Branding strategy session
A landing page to serve as your home website
Text copy including: an author bio and product descriptions (as needed)
Help choosing and setting up 1 social media account which will best reach your audience
Graphics package: 2 book banners formatted for your chosen social platform, 2 author spotlight graphics, 2 book reels
“Build Your Online Brand”
Full Package
$650
What You’ll Receive:
Branding strategy session
A website featuring a landing page, about page, and product page
Text copy including: an author bio and book blurb, product descriptions, and information about ongoing work and speaking availability (as needed)
Help choosing and setting up 2 social media accounts which will best reach your audience
Goodreads author profile setup
Graphics package: 4 book banners formatted for your chosen social platform, 2 author spotlight graphics, 3 book reels
Step 2 – Make Your Book Discoverable
If readers don’t know about your book, they’ll never realize they want to read it! There are 2 ways to help readers find your book: organic and paid reach.
Organic reach happens naturally, through word of mouth, social media interactions, search results, and more. We can increase the likelihood of your book popping up in search results for the right readers through an optimized Amazon listing.
Optimized Amazon Listing
$45
An optimized listing takes your book blurb and edits it to stand out to search algorithms. Keyword research reveals what readers in your genre tend to search and incorporates these keywords into your listing to make it appear higher in search results.
Your optimized Amazon listing will come with 7 Long-Tail Keywords.
Paid Advertisements
Paid advertisements may sound incredibly intimidating or out of your budget, but Amazon Kindle and FB both provide easy, self-managed advertisement options for any budget. Best of all, you only have to pay when an interested reader actually clicks your ad!
We’re happy to take all the work off your hands, or walk you through the setup and analytics process so you can create your own ads in the future!
Facebook Advertisement
Set-Up
$30
Facebook ads display an image that you upload and a short amount of text.
We’ll build:
– Your graphic
– Your ad budget
– The duration of your promotion
– Your post text and keywords
+ Feedback on how to tweak your settings for better results after your ad has run for 2 days
Amazon Kindle Advertisement
Set-Up
$20
Amazon Kindle ads display your book cover and a 1 sentence description.
We’ll build:
– Your ad budget
– The duration of your promotion
– Your description and keywords
+ Feedback on how to tweak your settings for better results after your ad has run for 2 days
Step 3 – Reviews!
Readers are much more likely to pick up a book with great reviews than one of obscure origins. Readers want to know what other fans of the genre thought about your work.
It’s possible to increase reviews by offering Advanced Reader Copies prior to your book’s release, creating a launch team by recruiting your social media followers, and reaching out to reviewers and magazines directly.
Reader Reviews Consultation Session
$30/1-hr session
– Advice for how to find readers for your ARCs
– Help researching reviewers for your sub-genre
– What to include and avoid when pitching to reviewers
– How to organize a launch team that’s psyched about your book!
